By Don Fitz The fiftieth anniversary of the first Earth Day of 1970 will be in 2020. As environmentalism has gone mainstream during that half a century, it has forgotten its early focus and shifted toward green capitalism. Nowhere is this more apparent than abandonment of the slogan popular during the early Earth Days: “Reduce, Reuse, Recycle.” The unspoken phrase of today’s Earth Day is “Recycle, Occasionally Reuse, and Never Utter the Word ‘Reduce.’” A quasi taboo on saying “reduce” permeates the lexicon of twenty-first century environmentalism. Confronting the planned obsolescence of everyday products rarely, if ever, appears as an…

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